j✦tɑ

j✦tɑ

I'm jta 👋🏻

I'm jta 👋🏻

Design

Design

Design

Design

+ nerd

+ nerd

+ nerd

+ nerd

y:2010

y:2010

y:2010

y:2010

Since

Since

Since

Since

'Jose Ramón Coto' a.k.a 'jota', a pale skin guy with a special design philosophy

'Jose Ramón Coto' a.k.a 'jota', a pale skin guy with a special design philosophy

Design is intentional. Meaning it’s a creative process that explores and co-creates new possibilities.

Good design solves a problem or fulfills objectives first, shapes broader systems and considers implications for the future second, and looks good on third.


As designers, we should act more like craftsmen, starting with a solid idea that evolves through a constant dialogue between concept, form, and context. We have the task of converting concepts into structures, and structures in visual formulations.


And all this, appreciating the value of systemic design and emotional narrative. That passion for the systematization of beauty and language surely comes from my passion for typography. Digital experiences shouldn’t just meet the client’s requirements but engage and captivate meaningfully, building an ongoing dialogue with the brand.

Design is intentional. Meaning it aims to solve a problem. Good design solves a problem or fulfills objectives first, considers implications for the future second, and looks good on third.


As designers, we should act more like craftsmen, start from a solid idea and then embellish it. We have the task of converting concepts into structures, and structures in visual formulations.


And all this, appreciating the value of systemic design and emotional narrative. That passion for the systematization of beauty and language surely comes from my passion for typography.


Digital experiences shouldn’t just meet the client’s requirements but engage and captivate meaningfully, building an ongoing dialogue with the brand.

Design is intentional. Meaning it aims to solve a problem. Good design solves a problem or fulfills objectives first, considers implications for the future second, and looks good on third.


As designers, we should act more like craftsmen, start from a solid idea and then embellish it. We have the task of converting concepts into structures, and structures in visual formulations.


And all this, appreciating the value of systemic design and emotional narrative. That passion for the systematization of beauty and language surely comes from my passion for typography.


Digital experiences shouldn’t just meet the client’s requirements but engage and captivate meaningfully, building an ongoing dialogue with the brand.

'Jose Ramón Coto' a.k.a 'jota', a pale skin guy with a special design philosophy

Design is intentional. Meaning it aims to solve a problem. Good design solves a problem or fulfills objectives first, considers implications for the future second, and looks good on third.


As designers, we should act more like craftsmen, start from a solid idea and then embellish it. We have the task of converting concepts into structures, and structures in visual formulations.


And all this, appreciating the value of systemic design and emotional narrative. That passion for the systematization of beauty and language surely comes from my passion for typography.


Digital experiences shouldn’t just meet the client’s requirements but engage and captivate meaningfully, building an ongoing dialogue with the brand.

EXPERIENCE

EXPERIENCE

Work experience navigating complex environments and tackle challenges

Vodafone

Senior Product Designer

2018 – 2024

Vodafone

Senior Product Designer

2018 – 2024

Vodafone

Senior Product Designer

2018 – 2024

Vodafone

Senior Product Designer

2018 – 2024

Globant Gut

UX Consultant

2017 - 2018

Globant Gut

UX Consultant

2017 - 2018

Globant Gut

UX Consultant

2017 - 2018

Globant Gut

UX Consultant

2017 - 2018

Tribal Worldwide

UX Designer

2017 - 2018

Tribal Worldwide

UX Designer

2017 - 2018

Tribal Worldwide

UX Designer

2017 - 2018

Tribal Worldwide

UX Designer

2017 - 2018

Codigo Media

UX Designer

2015 - 2017

Codigo Media

UX Designer

2015 - 2017

Codigo Media

UX Designer

2015 - 2017

Codigo Media

UX Designer

2015 - 2017

Kastner Agency

UI & Visual Designer

2014 - 2015

Kastner Agency

UI & Visual Designer

2014 - 2015

Kastner Agency

UI & Visual Designer

2014 - 2015

Kastner Agency

UI & Visual Designer

2014 - 2015

Jobandtalent

Intern Visual Designer

2013 - 2014

Jobandtalent

Intern Visual Designer

2013 - 2014

Jobandtalent

Intern Visual Designer

2013 - 2014

Jobandtalent

Intern Visual Designer

2013 - 2014

TESTIMONIALS

TESTIMONIALS

What they say About Me

“Working with Jota during my time at Vodafone was a pleasure. He demonstrates an exceptional commitment to innovation and user-centered design, always seeking opportunities to go beyond conventional solutions. Jota's dedication to pushing boundaries consistently elevates the customer experience, ensuring every detail aligns with best practices in design thinking and product strategy.


His proactive approach and drive to create impactful, user-friendly products make him a valuable asset to any team.”

Rodrigo López Blázquez

Energy management Director at Solaria

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“I've had the absolute luck of working side by side with Jota for years, and honestly, he's one of the best designers I've come across in my career. It's not just about the countless hours of top-tier design chats we've had (which were legendary, by the way), but watching him in action is like getting a front-row seat to a daily masterclass.


Even now, he's my go-to source for staying up-to-date on design trends, tools, or anything remotely related to product design. Just drop Jota a message, and boom – you're up to speed! 🚀”

Jose Castillo Rivas

Manager UX Design at Vodafone

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“Jose Ramon has an approach to design that emphasizes systematic thinking to ensure that each visual element contributes to a broader strategy. He is a highly effective collaborator in cross-functional environments, aligning marketing, technology and product teams to achieve common goals.


His impact on the business is tangible, providing design solutions that not only improve the user experience, but also drive key metrics.”

David Carro

Digital Director at Vodafone

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“Our paths rossed in the company's Design System ( Vodafone). Even though we were working completely remotely, collaboration was extremely smooth, fruitful, and effortless. He has a great eye for detail and tirelessly looks for the best solution possible. Jota's interest in the design system and his advocacy for its implementation and correct usage was valuable and much appreciated by my team.

Jota is a joy to work with and he would be an invaluable asset to any Design Team!”

Réka Pusztai-István

Design System Designer at Vodafone

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You can check all the testimonials I've received

You can check all the testimonials I've received

You can check all the testimonials I've received

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